Cow Hollow’s Best Holiday Markets: A Festive Guide
The holiday season is upon us, and Cow Hollow in San Francisco is buzzing with festive spirit! This charming neighborhood, known for its picturesque streets and boutique shopping, transforms into a holiday wonderland every year. Whether you’re looking for unique gifts, seasonal treats, or simply want to soak up the holiday cheer, Cow Hollow’s holiday markets have something for everyone.
Here’s your guide to the best holiday markets in Cow Hollow this year:
1. Union Street Holiday Market
Where: Union Street (between Fillmore and Gough)
When: December 9–10, 10 AM to 6 PM
Union Street comes alive with festive decorations, twinkling lights, and a curated selection of artisan vendors. From handcrafted jewelry to organic skincare products, this market offers an array of unique holiday gifts. Don’t miss the live carolers, festive photo booths, and hot cocoa stands scattered along the street.
👉 Tip: Visit in the evening to see the iconic "Fantasy of Lights," when the street’s historic Victorian buildings are illuminated in holiday splendor.
2. Cow Hollow Holiday Bazaar
Where: Cow Hollow Playground
When: December 16, 11 AM to 4 PM
This family-friendly market is perfect for those looking for a more intimate holiday shopping experience. Local artists and makers showcase everything from cozy knitwear to custom ornaments. The kids will love the craft corner and a special appearance by Santa!
👉 Tip: Check out the gourmet food trucks for seasonal favorites like spiced cider and gingerbread cookies.
3. Marina Holiday Makers Market
Where: Fort Mason Center (near Cow Hollow)
When: December 2–3, 10 AM to 5 PM
While technically just outside Cow Hollow, the Marina Holiday Makers Market is worth the short walk. This indoor market features over 75 local vendors, live music, and DIY gift-wrapping stations. Browse eco-friendly gifts, artisanal foods, and festive décor, all under one roof.
👉 Tip: Arrive early to snag limited-edition holiday items that sell out quickly.
4. Small Business Saturday on Union Street
Where: Various stores along Union Street
When: November 25
Kick off your holiday shopping during Small Business Saturday, where Cow Hollow’s independent retailers and boutiques roll out special deals and exclusive items. Enjoy festive window displays, holiday-themed drinks at nearby cafes, and complimentary gift wrapping at participating stores.
👉 Tip: Make a reservation at one of Union Street’s cozy restaurants to enjoy a festive dinner after shopping.
Why Visit Cow Hollow’s Holiday Markets?
Cow Hollow’s holiday markets are more than just a place to shop—they’re a celebration of community and tradition. Supporting local artisans and small businesses not only brings unique gifts into your home but also strengthens the neighborhood’s vibrant spirit.
So, grab your reusable shopping bags, bundle up, and explore the best holiday markets Cow Hollow has to offer. It’s the perfect way to get into the holiday spirit while discovering one-of-a-kind treasures.
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