“Your Home Deserved Better. Let’s Talk About What Went Wrong — and How We Can Finally Get It Sold.”

When your home sits on the market and doesn’t sell, it’s not your fault. It’s a signal. Let’s uncover what it’s really telling us — and build the strategy that gets you the result you were promised. It’s exhausting when your home lingers on the market — the showings, the feedback, the silence. You put your trust in the process, only to watch the excitement fade and the listing expire.

You’re not alone. In San Francisco’s market, even beautiful homes go unsold for reasons that have nothing to do with their value. The good news? That also means your next move doesn’t have to repeat the same mistakes.

Why Listings Fail (and What I Do Differently)

Here’s what I uncover when I meet with homeowners whose listings didn’t sell: The pricing strategy focused on numbers, not perception. The marketing told features, not stories. The agent disappeared when the listing went live. My approach starts where most agents stop — by listening. Before suggesting price or photos, I study your property’s “why it didn’t sell” — not just the data, but the human factors behind it. What buyers saw, felt, and didn’t understand.

Your Next Step

Let’s make this simple. There’s no contract or commitment — just a real conversation about what didn’t work before and what can work now. “What would it take for you to feel confident putting your home back on the market?” That’s where we start. You talk, I listen — and together, we design the relaunch strategy that gets your home noticed and sold.